Elizabeth Crabill is CEO of CIE Tours, the largest Irish-owned tour operator in North America having sent more than 3 million travelers to the island of Ireland since the company was founded. With more than 20 years’ experience leading sales, marketing, and strategy for some of the travel industry’s best brands, Elizabeth has been involved in general management, innovation, transformation, and customer-focused strategy for companies from start-ups to Fortune 500. She took the reins of the highly established tour operator in 2016, with a mission to grow the business, expand the digital footprint of the brand, raise the visibility of Irish tourism, and introduce a new generation of travelers to the tour experience. She is a graduate of Smith College with an M.B.A. from Harvard Business School.
