The high profile advertising campaign in parts of the U.S., including the New York City Subway, has based itself on the fictionalized adventures of John Jameson.
In true life, these adventures are proving to be highly real in terms of profit.
Pernod Ricard has revealed that sales of its liquor brands rose more than expected during the first nine months of last year with consumers opting for more expensive spirits and demand increasing in so-called emerging markets.
Much of the increase is due to the rising popularity of Dublin-distilled Jameson. Sales of Jameson Whiskey worldwide grew by 17 percent during this period, with sales in the U.S. market increasing by 23 percent during the nine months.