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Peter Casey / 2010 Top 40 Under 40

Age 29 Place of Birth Brooklyn, NY Where you live Riverdale, NY

First Job Overnight Stock Associate at ShopRite Supermarkets What it taught me Accountability. Our work overnight affects the performance of the day time staff and vice versa. Also, I'm much more productive stocking shelves when listening to Christmas music. Status Married Family Martina Casey (formerly Simunovic) Three things people would be surprised to know about me: 1. I enjoy watching the Biggest Loser with my wife. 2. I dropped out of graduate school in 2004 before dropping back in during the spring 2006 semester. 3. I get nervous before public speaking, too. Best advice you could give someone starting out There's no substitute for sweat and passion. If you pursue work that you love and work your face off, you will be successful. But, family always comes first.

Peter Robert Casey is co-founder of NBA Team Chemist, a "decision management tool" intended for National Basketball Association front office personnel that will launch in June 2010. Casey recently earned an M.A. in Social-Organizational Psychology from Columbia University and is the first media credentialed micro-blogger in college basketball history. Recognized for altering the composition of St. John's University press row, his social media success story was featured in the New York Times, Sports Illustrated, ESPN, and on MSG television. Casey is a sports blogger for The Huffington Post and writes regularly about the interplay of basketball, social media and marketing at His work has appeared on the pages of ESPN The Magazine, SLAMonline, Bounce Magazine and Personal Branding Magazine. He was born in Brooklyn and raised in Warwick, NY. He happily resides with his wife, Martina, in the Riverdale section of the Bronx.

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