‘Sell or sayonnara’

That usually means large commercial record labels with all the presumed leaps in budget, marketing, promotion, distribution, tour opportunities, and personal income.
The Chieftains are often perceived as the major-label benchmark in Irish traditional music, and they are unquestionably the most successful Irish traditional band in the world. They record for RCA Victor, perform in highly desirable venues (New York’s Carnegie Hall, Boston’s Symphony Hall), and appear on TV shows (Letterman, “Today”) most Irish trad bands never crack.
Other Irish traditional or folk artists have had tenures with major commercial labels, including Christy Moore (Atlantic), D